Rory Sutherland on Alchemy
from EconTalk Hosted by Library of Economics and Liberty
Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.
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This episode is 1 hour and 24 minutes long.
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This episode was published on November 11, 2019.
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