Rory Sutherland on Alchemy

from EconTalk · host Library of Economics and Liberty

Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.

Episode metadata supplied by the publisher feed · Published Nov 11, 2019

Embed this episode

Attribution link and audio player

NOW PLAYING

Rory Sutherland on Alchemy

0:00 1:24:05

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Rob Wiblin's top recommended EconTalk episodes v0.2 Feb 2020 EconTalk: Russ Roberts, Library of Economics and Liberty Rob Wiblin's favourite 100 episodes of EconTalk — the award-winning weekly talk show about economics in daily life: http://econtalk.orgA selection of the 'top 11' have modified release dates so they show up at the top when you choose to show the most recent first. The rest are then listed by release date.Learn more about this list and the episodes: https://tinyurl.com/rob-top-econtalkRob Wiblin's personal website: http://robwiblin.com

Frequently Asked Questions

How long is this episode of EconTalk?

This episode is 1 hour and 24 minutes long.

When was this EconTalk episode published?

This episode was published on November 11, 2019.

Can I download this EconTalk episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!