Rory Sutherland on Alchemy - EconTalk

What this episode covers

Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.

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Frequently Asked Questions

How long is this episode of EconTalk?

This episode is 1 hour and 24 minutes long.

When was this EconTalk episode published?

This episode was published on November 11, 2019.

What is this episode about?

Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a...

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