Rory Sutherland on Value, Perception, Choice Architecture and Neuro-Marketing

An in-depth interview with Rory Sutherland, Vice Chairman of Ogilvy Group UK. Rory was appearing at a Visualise.ie breakfast event in Guinness Storehouse. We had the opportunity to chat after his presentation and our conversation touched on a number of topics including the concept of market value, heuristics, the rule of three, choice architecture and neuro-marketing. At the start of the podcast there is an interview with John Warburton, CEO of DoneDeal.ie - winners of the award for Best Mobile App at the IIA Net Visionary Awards.....The download link is below...