Rory Sutherland with Katy Brand
from Ask Penguin
Rory Sutherland, the charismatic Vice Chairman of advertising agency Ogilvy, tells Katy how thinking counterintuitively can lead to success. Using examples from his Ted Talks (viewed 6.5 million times), his new book ‘Alchemy’ and the objects he brought in - he explains how ‘psycho-logic’ sells #PenguinPodcast
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How long is this episode of Ask Penguin?
This episode is 34 minutes long.
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This episode was published on September 25, 2019.
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