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Ro’s Rob Schutz: Facebook remains the most effective customer acquisition channel episode artwork

EPISODE · Feb 1, 2019 · 32 MIN

Ro’s Rob Schutz: Facebook remains the most effective customer acquisition channel

from The Modern Retail Podcast · host Digiday

Ro, a healthcare direct-to-consumer company that began with a product to treat erectile dysfunction, has a different set of marketing challenges to worry about compared to other DTC brands. Regulation in marketing pharmaceutical products differs from state to state. And because health remains a sensitive topic, establishing legitimacy remains a priority with prospective customers. Rob Schutz, CRO and co-founder at Ro, discussed using platforms for acquisition, TV advertising and more on this episode.

What this episode covers

Ro, a healthcare direct-to-consumer company that began with a product to treat erectile dysfunction, has a different set of marketing challenges to worry about compared to other DTC brands. Regulation in marketing pharmaceutical products differs from state to state. And because health remains a sensitive topic, establishing legitimacy remains a priority with prospective customers. Rob Schutz, CRO and co-founder at Ro, discussed using platforms for acquisition, TV advertising and more on this episode.

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Ro’s Rob Schutz: Facebook remains the most effective customer acquisition channel

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How long is this episode of The Modern Retail Podcast?

This episode is 32 minutes long.

When was this The Modern Retail Podcast episode published?

This episode was published on February 1, 2019.

What is this episode about?

Ro, a healthcare direct-to-consumer company that began with a product to treat erectile dysfunction, has a different set of marketing challenges to worry about compared to other DTC brands. Regulation in marketing pharmaceutical products differs...

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