Rose Adam (The Middle Store) - lifting the veil

We’ve had an enormous response to our discussion on costs, pricing and the perception of value in hospitality. Cafes are at the pricing coalface...just ask any cafe owner about the cost of eggs! Today we’re heading to Adelaide to chat to Rose Adam, whose Middle Store is so beloved by regulars that some of them encouraged her to raise prices. We talk about why it's so hard to lift the veil and reveal the inner workings of a hospitality business and why being so connected to customers makes it both harder and easier to set prices where they need to be. https://www.instagram.com/themiddlestore/?hl=en Follow Dirty Linen on Instagram https://www.instagram.com/dirtylinenpodcast Follow Dani Valent https://www.instagram.com/danivalent Follow Rob Locke (Executive Producer) https://www.instagram.com/foodwinedine/ Follow Huck (Executive Producer) https://www.instagram.com/huckstergram/ LISTEN TO OUR OTHER FOOD PODCASTS https://linktr.ee/DeepintheWeedsNetwork Dirty Linen is a food podcast hosted by Australian journalist Dani Valent. A respected restaurant critic and food industry reporter in her home town of Melbourne, Dani is a keen, compassionate observer of restaurants and the people who bring them into being. Whether it’s owners, waiters, dishwashers, chefs or members of ancillary trades from tech to pottery, Dani interviews with compassion, humour and courage. Dirty Linen goes deep, both in conversations with individuals and in investigating pressing issues.  Dirty Linen is an Australian food podcast produced by the Deep in the Weeds Podcast Network.