Ross McIsaac: New Zealand Wool Collective CEO on Wool Impact and Campaign for Wool NZ formally merging

A change in the wool sector.  Wool Impact and Campaign for Wool NZ have formally merged into the New Zealand Wool Collective.  It's a new sector-led body focused on growing the product's value in the country.  Chief Executive Ross McIsaac told Mike Hosking the merger was a logical step.  He says wool's financial potential isn't being realised, and there's a lot of work to do.  McIsaac says it's not only for core products such as carpets anymore, there's a range of items where it can be useful, which supports a higher price point. LISTEN ABOVE  See omnystudio.com/listener for privacy information.