Ross Quail: Everything You Know About Big Coffee Might Be Wrong.

From the cupping table to global coffee competitions, our guest today has seen it all. Ross Quail isn’t just a name in the Australian coffee scene—he’s a legend. Former World Barista Championship judge, trainer, green buyer, and consultant, Ross has helped shape how we taste, talk about, and serve specialty coffee today.In this episode of The Coffee Show with Kirk, Ross drops truth bombs about the myths we’ve been sold, how ‘big coffee’ really works, and what the future of specialty could look like if we’re brave enough to change the narrative.