Ross Widmoyer - Tradition Trade & Innovation

Arick sits down with Ross Widmoyer, President & CEO of the historic Faribault Mill—one of America’s most iconic heritage brands. Together, they explore how a 150-year-old mill weaves its story into the modern era, balancing tradition with innovation.They also dive into a timely conversation about global trade and tariffs: how Faribault Mill, sourcing nearly all its materials within 20 miles of its Minnesota facility, has become a surprising beneficiary of shifting trade policies—while still working to steer clear of politics in a charged global economy.It’s a conversation about brand, resilience, and what it takes to carry a great American story forward.