Ross Youngs Has the Molecular Cancer Moonshot. Now He Just Needs the Sound Bite.

In this episode, Hersh Rephun chats with Ross Youngs, BioSorsha's founder and CEO, about the challenge of communicating complex scientific concepts and branding. They discuss the role of AI chatbots, ARPA-H funding, and addressing urgent issues like climate change. Ross shares insights on capturing attention, dealing with external forces in science and Hollywood, and the importance of perseverance in business. The next-figure for Ross Youngs, Founder and CEO of Biosortia, is not in dollars. In fact, 5 figures is plenty: specifically, the 14,000 diseases that have no cures or treatments. But he is getting at the hidden molecules of life, developing the tools to solve problem after problem. Ross has spent 30 years inventing products, technologies, and processes for a variety of industries, and holds over 75 patents worldwide. He is driven to innovate by a focus on what is better, faster, and less expensive. Ross’ recent major innovations include an R&D 100 Award for collaboration on biopolymer technologies. In 2009, Biosortia was awarded a $6 million ARPA-E (U.S. Dept. of Energy R&D) grant for its algal harvesting technology, which helped lead to the development of Biosortia’s drug discovery platform. In 1998, Ross was awarded the Ernst & Young Ohio Entrepreneur of the Year award. Additionally, the U.S. Small Business Administration honored him as their national “Business Person of the Year" in a presentation made by Vice President Al Gore. But there's ONE thing he needs in order to upend decades of settled science in favor of creating new drugs to combat cancer, CNS, inflammation, and infectious disease: a sound bite. Find Ross: https://biosortia.com/ https://www.linkedin.com/in/rossyoungs/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction to Hersh Rephun and guest Ross Youngs, founder and CEO of BioSorsha (4:25) The challenge of communicating complex scientific concepts and branding for BioSorsha (9:50) The innovator's dilemma in introducing revolutionary concepts (12:03) Utilizing AI chatbots and ARPA-H funding for innovative health research (17:04) Addressing urgent issues like climate change and the strategy for focusing on researchers (20:14) Capturing attention with a short pitch and understanding the dynamic of support (23:22) The evolution and application of AI in understanding Biosortia (27:09) External validation and dealing with external forces in both science and Hollywood industries (30:26) The role of personality and perseverance in being fundable and succeeding in business (31:04) Final thoughts for business owners and entrepreneurs on navigating the ups and downs.