EPISODE · Aug 28, 2026 · 27 MIN
ROTM | Record Demand, Record Quality: The State of American Beef
from Root of the Matter
In this episode, we sit down with NCBA CEO Colin Woodall to take a closer look at the current state of the American beef cattle market. Despite historically high prices, consumer demand for beef remains incredibly strong. Colin explains why consumers continue to choose American beef, what that demand means for cattle producers, and where the market could be headed.
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ROTM | Record Demand, Record Quality: The State of American Beef
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This episode was published on August 28, 2026.
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