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Roundtable: DTC Brands Find Out That Retail Is Hard, Meanwhile Kroger Has Big Week episode artwork

EPISODE · Feb 24, 2020 · 25 MIN

Roundtable: DTC Brands Find Out That Retail Is Hard, Meanwhile Kroger Has Big Week

from Unpacking the Digital Shelf · host Digital Shelf Institute

It was a tough week for direct to consumer brands as grooming company Harry's had a major investment challenged by the FTC, and online consumer goods store Brandless shut down. Meanwhile, major retailer Kroger received a $550 million investment from Berkshire Hathaway. Peter and Rob break down what all of this means.

What this episode covers

It was a tough week for direct to consumer brands as grooming company Harry's had a major investment challenged by the FTC, and online consumer goods store Brandless shut down. Meanwhile, major retailer Kroger received a $550 million investment from Berkshire Hathaway. Peter and Rob break down what all of this means.

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Roundtable: DTC Brands Find Out That Retail Is Hard, Meanwhile Kroger Has Big Week

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How long is this episode of Unpacking the Digital Shelf?

This episode is 25 minutes long.

When was this Unpacking the Digital Shelf episode published?

This episode was published on February 24, 2020.

What is this episode about?

It was a tough week for direct to consumer brands as grooming company Harry's had a major investment challenged by the FTC, and online consumer goods store Brandless shut down. Meanwhile, major retailer Kroger received a $550 million investment from...

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