Roy Osing on Embracing Disruption, Unique Value, and Fostering Innovation

Katherine Martin-Fisher introduces Roy Osing, discussing his early influences and insights on disruption that helped him grow a $1 billion business. Roy offers advice for business owners on embracing disruption and helping clients identify and leverage their unique value. They explore the differences between practical differentiation and textbook strategies, and how to identify the ideal client profile. Roy shares his experiences on overcoming setbacks, fostering innovation, and creating a culture of continuous improvement. They dive into his leadership reflections, personal growth.