Roy Osing – Why Being Different Is So Important Today

What this episode covers

Be Different or Be Dead Your Business Survival Guide by Roy Osing Survival is all about understanding your primary goals and differences and applying it to a “Be Different” competitive strategy. His book offers some great tips on how to stand out in today’s market. We talk about how to create a strategic game plan use customer needs to transform information into marketing power to develop a customer service road-map and develop long-term growth for a business by building meaningful relationships with customers as opposed to just selling stuff to generate revenue. Many of the examples are drawn from Osing’s own experience as a senior executive in the Canadian telecom industry. The key to business survival is “You don’t have to be better, you have to be different”. Once you have a solid game plan the next step is to customize your marketing strategy. The essence of product marketing is creating new value for the customer wich builds customer loyalty which drives profit.

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