Royal Ahrend - From a Separated Startup to an Integrated Business

How integrated should a Product-as-a-Service proposition be in the core business? If an existing company starts a new as-a-service business, this question needs to be answered. In this episode, Rob Keulemans, Chief Commercial Officer at Royal Ahrend, describes the organisational journey of their Furniture-as-a-Service proposition. After a separate start, significant elements of FaaS are now part of core processes and systems. This episode is the 13th in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.