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Royal Awesome: The Challenge episode artwork

May 28, 2025 5 min

Royal Awesome: The Challenge

from Luxe Beat Featured Articles Hosted by Luxe Beat

The founder of The Royal & Awesome golf clothing brand is set to play 25 full rounds of “outrageous” golf in five days to raise money for the My Name’5 Doddie Foundation. The challenge will see Graeme Smeaton hit more than 2,000 shots and walk the equivalent of nearly a marathon a day, while surviving on less than 25 hours of sleep. Smeaton will sport Royal & Awesome’s limited-edition Doddie tartan range throughout the challenge, 15% of each sale of which will go directly to support MND research. He will also be joined by a rotating cast of supporters and friends during the week, including former Scotland rugby internationals John Barclay, Andy Irvine and Roger Baird. To read the full article by Kevin Pilley visit luxebeatmag.com.

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Royal Awesome: The Challenge

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