Roz's Blueprint for Flower Farming episode artwork

EPISODE · Aug 17, 2026 · 15 MIN

Roz's Blueprint for Flower Farming

from The Cut Flower Podcast · host Roz Chandler

Text Agony Aunt Roz with your Cutflower Questions.Roz shares her comprehensive flower farmer blueprint, emphasizing the importance of building a sustainable business around your passion for flowers. She discusses the three essential hats every flower farmer must wear, the significance of knowing your market, pricing with confidence, and taking consistent action to achieve success.Key topicsThe three hats of a flower farmer: grower, florist, business ownerThe importance of building your business around your desired lifestyleHow to identify your hero crops for maximum profitabilityPricing strategies that reflect value, not just costsEffective marketing and storytelling to attract customersThe role of systems and knowing your numbers in farm successSetting a focused 90-day action plan for growthThe importance of saying no to non-essential opportunities https://fieldgateflowers.kartra.com/page/newslettersThe Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclubLots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/ Instagram: https://www.instagram.com/fieldgateflowers   Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection 

Episode metadata supplied by the publisher feed · Published Aug 17, 2026

Embed this episode

Text Agony Aunt Roz with your Cutflower Questions. Roz shares her comprehensive flower farmer blueprint, emphasizing the importance of building a sustainable business around your passion for flowers. She discusses the three essential hats every flower farmer must wear, the significance of knowing your market, pricing with confidence, and taking consistent action to achieve success. Key topics The three hats of a flower farmer: grower, florist, business ownerThe importance of building your b...

Distinct summary based on available episode metadata or transcript content.

NOW PLAYING

Roz's Blueprint for Flower Farming

0:00 15:08

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

No similar podcasts found.

Frequently Asked Questions

How long is this episode of The Cut Flower Podcast?

This episode is 15 minutes long.

When was this The Cut Flower Podcast episode published?

This episode was published on August 17, 2026.

Can I download this The Cut Flower Podcast episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!