RS321: B2B Lead Gen on LinkedIn

If there’s one thing Craig loves more than podcasting, it’s sales. In this episode, he shares his enthusiasm with tech sales coach Peter Ahn. They discuss everything from bridging the gap between creating content and driving leads to the importance of being genuine and authentic. Peter drops plenty of knowledge bombs, so grab a chair, take out a notebook, and jot down some great tips from this episode of the Rogue Startups podcast. Highlights from Craig and Peter’s conversation: Why are technical founders so scared of tech sales The trigger that helps tech founders understand sales Earning the trust of your customers and helping them gain confidence Staying up-to-date with authentic sales strategies Dealing with imposter’s syndrome Which businesses benefit most from LinkedIn for lead generation Make your world ubiquitous for potential customers Creating content creation that will generate leads A Little About Peter: Peter is a Korean-American tech sales coach and former VP with experience at Twingate, Front, Slack, Dropbox, and Google, he is passionate about sharing his authentic experience as an Asian-American while helping others find their own unique sales voice. Peter knows that sales is becoming increasingly difficult, so developing an “edge” or advantage requires combining effective skills and confidence in one’s identity. He coaches on both of those topics. Links & Mentions from This Episode: Peter on LinkedIn Peter Ahn website Rogue Startups Resources:  Follow Craig on Twitter/X Craig on LinkedIn Castos Founder Insights