RSP Episode 01 Knowing Your Audience

Episode 1: Unlocking Your Audience - The Key to Podcast Success Feeling overwhelmed by the world of podcasting? Don't worry! Episode 1 of Radio Skills for Podcasters equips you with the essential first step: understanding your ideal listener. Why it matters: Kevin reveals the secrets radio stations use to get to know their audience, and why this is crucial for your podcast's success. Learn how to:Craft a targeted listener persona: Discover the power of "avatars" and "marquees" to define your ideal podcast listener.Uncover audience insights: Implement Kevin's "Brand of You" audience research task – "Ten Things You Know to Be True" – to gain a deeper understanding of your listeners, yourself, and your podcast's potential.Bonus: Each episode features a "Top Tip"! In Episode 1, Kevin provides this audience research tool to kickstart your podcasting journey. Get ready to connect with your audience and build a thriving podcast!