RSPA Trusted Advisor Ep. 153: How AI Can Expand VAR/ISV Potential with Zack Kass episode artwork

EPISODE · Apr 29, 2026 · 30 MIN

RSPA Trusted Advisor Ep. 153: How AI Can Expand VAR/ISV Potential with Zack Kass

from RSPA Trusted Advisor · host rspatrustedadvisor

Episode 153 of “The Trusted Advisor” features Zack Kass, the former Head of Go-To-Market for OpenAI and “one of the world’s foremost authorities on applied AI.” Kass was the featured guest for a recent RSPA Emerging Technologies Advisory Group meeting.  Kass is an Executive-in-Residence at the University of Virginia, Chair of the Ruder Finn AI Advisory Council, and author of the new book The Next Renaissance: AI and the Expansion of Human Potential. Kass first crossed paths with many RSPA members when he keynoted BlueStar’s VARTECH 2025 Conference in the Bahamas. “The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT VARs and software providers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.  The RSPA is North America’s largest community of VARs, software providers, vendors, and distributors in the retail, restaurant, and grocery verticals. The mission of the RSPA is to accelerate the success of its members in the retail technology ecosystem by providing knowledge and connections. The organization offers member-to-member warm introductions, education, legal advice, industry advocacy, and other services to assist members with becoming and remaining successful. RSPA is most well-known for its signature events, RetailNOW and Inspire, which provide face-to-face learning and networking opportunities. Learn more by visiting www.GoRSPA.org. 

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