RSPA Trusted Advisor Ep. 64: Lucrative Growth Strategies for Retail IT VARs

In Episode 64 of “The Trusted Advisor,” the RSPA’s Jim Roddy interviews Rohan Mani, the Senior Vice President of Business Development at Shift4, about lucrative growth strategies for retail IT VARs. Among the topics they tackle are achieving trusted advisor status in a chosen niche, adding new products and services, outspending the competition on marketing, and ramping up an outbound salesforce. “The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org. If you liked this episode of the pod, you’ll love courses offered through RSPA Academy EXCELerate, the next generation of education for the retail IT channel. This online system offers continuous learning, training, and development opportunities anytime, anywhere, from any device. For more information on RSPA Academy EXCELerate, visit learn.GoRSPA.org.