RSPA Trusted Advisor Ep. 65: No-Nonsense Customer Service for VARs and ISVs

In Episode 65 of “The Trusted Advisor,” the RSPA’s Jim Roddy talks with Randy Gunter, one of the principals at VAR Spark Solutions Group, and Jeff Sanders, the President of VAR Southwest Point of Sale, about customer service best practices for retail technology solution providers. Among the topics discussed are reactive and proactive customer communication strategies, the importance of an annual customer survey, how to win over an upset customer, and the biggest customer service mistake many resellers make.   “The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.   If you like this episode, you’ll love the courses offered at RetailNOW 2022 – the retail technology channel’s #1 trade show, education conference, and networking event! Join RSPA and retail IT channel leaders live and in-person July 24-26 at the Gaylord Palms Resort & Convention Center in Orlando. If you’re serious about the retail IT channel, you have to attend RetailNOW 2022. It’s Where the Industry Meets! Learn more and register today: www.GoRSPA.org/retailnow