RSPA Trusted Advisor Ep. 68: Rebranding Lessons for the Retail IT Channel

In Episode 68 of “The Trusted Advisor,” the RSPA’s Jim Roddy sits down with Paul Griffiths and Stephen Bergeron of apg (formerly APG Cash Drawer) to discuss rebranding lessons for VARs, ISVs, and vendors in the retail technology channel. They discuss rebranding principles and processes, how to best engage employees and customers during this journey, and why resellers with “cash register” in their company name are likely candidates for a rebrand of their own. “The Trusted Advisor,” powered by the Retail Solutions Providers Association (RSPA), is an award-winning content series designed specifically for retail IT resellers and software developers. Our goal is to educate you on the topics of leadership, management, hiring, sales, and other small business best practices. For more insights, visit the RSPA blog at www.GoRSPA.org.  Registration is now open for RetailNOW 2022, the retail technology channel’s #1 trade show, education conference, and networking event! Join RSPA and retail IT channel leaders live and in-person July 24-26 at the Gaylord Palms Resort & Convention Center in Orlando. RetailNOW will have everything you’ve come to expect from the RSPA – plus several new features including Niche & Startup Alley in the expo hall, the first-ever ISV Community Networking Reception, six education tracks (Executive Education, Security & Legal, NextGen Technology, Sales & Customer Service, Cannabis, plus a new ISV Education Track), and more. If you’re serious about the retail IT channel, you have to attend RetailNOW 2022. It’s Where the Industry Meets! www.GoRSPA.org/retailnow  The RSPA is North America’s largest community of VARs, software developers, vendors, and distributors in the retail, restaurant, grocery, and cannabis verticals. The mission of the RSPA is to accelerate the success of its members in the retail technology ecosystem by providing knowledge and connections. The organization offers education, hotlines for legal, security, sales, and business advice, industry advocacy, and discounts on other services to assist members with becoming and remaining successful. RSPA is most well-known for its signature events, RetailNOW and Inspire which provide face-to-face learning and networking opportunities. Learn more by visiting www.GoRSPA.org.