Ruben Rojas on Love as a Choice, Emotional Leadership, and Turning Art Into a Business

In this episode of the Built By Love Podcast, Daniel Bussius and Richard Varga sit down with artist and entrepreneur Ruben Rojas (Live Through Love) for a Valentine’s Day themed conversation that goes far beyond romance.Ruben breaks down why so many people—especially men—struggle to talk about emotions, vulnerability, and love, and how modern culture has reduced love to a soft concept instead of recognizing it as strength, discipline, and a daily decision. He explains why “love is a verb,” why integrity with yourself matters more than appearances, and how social media fuels anxiety through curated lives and comparison.The conversation also explores the intersection of creativity and entrepreneurship. Ruben shares what it really takes to build a brand as an artist, how he overcame the false belief that you can’t be both an artist and a businessperson, and why purpose—not profit—is the foundation of work that truly resonates. He also speaks candidly about family, time, and why being present with your children is a form of wealth most people underestimate.This episode covers:Why love is strength, not softnessHow to lead with purpose, gratitude, and emotional honestyThe real cost of comparison and curated social media “wins”Why men struggle to talk about emotions and why that must changeHow artists can embrace business without losing the soul of their workThe difference between fans and customers and what actually sustains a brandWhy being present at home is a strategic life decision, not a tradeoffThis conversation is a powerful reminder that success without connection is empty—and that choosing love consistently is one of the hardest and most impactful leadership skills you can develop.Subscribe now to watch the full episode.#RubenRojas #LiveThroughLove #BuiltByLovePodcast #DanielBussius #RichardVarga #LoveIsAVerb #EmotionalIntelligence #Masculinity #Relationships #MarriageAdvice #Fatherhood #FamilyFirst #PurposeDrivenLife #PurposeOverProfit #EntrepreneurMindset #CreativeEntrepreneur #ArtistEntrepreneur #PersonalGrowth #MindsetShift #SocialMediaAnxiety #LeadershipDevelopment #Vulnerability #GratitudePractice