Rubinette Produce Market's Josh Alsberg on assortment, local farms and being an ambassador for produce

We're delighted to have as our guest on this week's episode Josh Alsberg of Rubinette Produce Market. Josh was recognized this year by the International Fresh Produce Association as part of its Retail Produce Manager Awards Program. In this conversation, Josh and The Produce Retail Podcast host Ashley Nickle discuss why Josh started the market; his background in the produce industry; building relationships with local farms; managing the market's wide, unique and frequently changing assortment; adjusting merchandising based on what's in season; making sure team members are familiar with unique items; teaching the community about seasonality and produce on a monthly TV segment; and working with schools to allow kids to experience more produce variety with innovative activities like the Great Apple Taste Test. We hope you enjoy the conversation as much as we did! For more episodes featuring executive perspective, check out this curated playlist dedicated to conversations with current and former vice presidents of produce, directors of produce, and other executive roles.  More Playlists Merchandising & Marketing  Leadership & Training Produce Manager Perspective Podcast Background This podcast is designed to cover all things produce retail: strategy, partnerships, planning, training, leadership, communication, merchandising and beyond. Scroll through our episodes list to find conversations with vice presidents and directors of produce, merchandisers, produce managers, retail dietitians and more. Get Involved The Produce Retail Podcast is hosted by Ashley Nickle, a former trade journalist turned consultant. Have an idea for a topic or a guest? Give her a shout on LinkedIn. See omnystudio.com/listener for privacy information.