Rug Love: The Miss Amara Story

In this episode of Add To Cart, we are joined by Alex Tanya and Aaron Weller from online rug retailer, Miss Amara. A million miles away from the shouty men who traditionally seemed to be the only option in rug sales, Miss Amara use beautiful content, styling services and amazing customer service to modernise the business. Today they are on track to surpass $20m in revenue and are shipping to Australia, New Zealand, Hong Kong and soon, the US. In this chat, Alex and Aaron share the process of how they engage with customers to the point where those customers become content creators and ambassadors for the brand at a really low cost. We also cover how augmented reality boosted their conversion rate by up to seven times, why Alex handwrote 400 notes to customers during COVID and how they manage being co-founders and a married couple.Links from the episode:YP ThreadsEventbriteSignet & Sienna Byron Bay (sponsored)Shopify & Aje (sponsored)Questions answered:What’s the secret to selling rugs online?How have you used augmented reality to boost your conversion rate by up to seven times?What is your number one tip for keeping customers happy?This episode was brought to you by…  SignetShopify PlusAbout your co-hosts: Alexandra Tanya from Miss AmaraBy admission Alex over-stayed her welcome at university, completing two degrees - one in Architecture and then Property Economics before accidentally falling into a tech job. Since then technology has been her passion, working in app development for real estate. Since starting Miss Amara she feels that she has landed her dream, job being able to work with technology to create a seamless customer experience, as well as design and production of physical product for the business. Aaron Weller from Miss AmaraAaron has always been interested in business, starting his first business building websites in his bedroom at 16. Since then he has gone onto to start and sell Crucial, a cloud hosting business as well as be a key investor in one of the largest SEO companies in Australia. Miss Amara will be his forth business. He enjoys the journey and learning new things every day.You can contact Alex at LinkedIn. You can contact Aaron at LinkedIn Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community