Rugby, Culture & Growth: Building a Sports Brand in Miami | Under the Brand

Rugby doesn’t come to mind when you think of Miami… but the Sharks changed that. 🏉Tomas Ordonez, head of growth for the Miami Sharks, joined me to talk about launching a pro team in a city packed with sports legends, and building a fanbase from day one.“When they heard about the Miami Sharks being a new thing, they were super excited. They actually started reaching out to us and saying, hey, this is me. How can we help?”💡 If you’re building from the ground up, this is your case study in community-first growth!