Ruling the Category Castle with Play Bigger author and Marketing Guru Sir Christopher Lochhead

Greg chats with marketing guru, great friend of Fuzion and author of inspirational books 'Play Bigger' and 'Niche Down' and host of the podcast 'Follow Your Different' Christopher Lochhead. In part one, Christopher shares his incredible story, which took him from near bankruptcy at the age of 21 in Montreal to being a millionaire in Silicon Valley at 28. A big part of his success is his ability to create and dominate new categories, which is the key topic of his book 'Play Bigger'. So, hold on tight for this no messing, not for the delicate, straight between the eyes episode of the Win Happy podcast. Enjoy!