Run a Straight Line | Fred Harrison

In Episode 169 of the No Limitations Podcast, Run a Straight Line, Blenheim Partners’ Gregory Robinson speaks with Fred Harrison, Chief Executive Officer and Director of Ritchies Stores Pty Ltd. In a grounded and candid discussion, Fred reflects on the economic pressures shaping retail, highlighting how rising living costs are creating a two-speed economy, forcing many families to cut back on their shopping while at the same time others continue to spend freely. He underscores the mounting strain of inflation, particularly its lasting impact on small businesses through rising CPI-linked costs and what the Independent Retailers do against the intense competition from the major supermarket chains. He examines Ritchies' point of difference, their personalised service, high-quality fresh foods, competitive pricing and exceptional community engagement. We learn of the essence of trust and the return in loyalty, whilst gaining insight into a business founded on strong values and respect for their people. As Fred looks forward, he stresses the need for growth through expansion and reinvestment, alongside strong leadership grounded in optimism, honesty, and resilience, ultimately arguing that integrity and a strong culture are key to future long-term success. Fred has built a distinguished career spanning more than 50 years with Ritchies, beginning as a casual employee in 1975 while still attending Frankston High School. He secured his first full-time role as Assistant Manager at the Thompson Street store in Frankston, before gaining broad operational experience as a relief manager across the company’s early network of six stores. By the age of 20, he was appointed Store Manager of Ritchies Bayside, then the company’s leading location. Progressing steadily through the organisation, Fred was appointed General Manager in 1984 and later Chief Executive Officer and Director in 1994. Under his leadership, Ritchies has grown to more than 85 supermarkets and liquor stores, employing approximately 6,000 team members and generating an annual turnover of around $1.4 billion. His enduring passion for the industry and significant contributions to independent retail have established him as one of Australia’s most accomplished retailers, recognised by his induction into the IGA Hall of Fame in July 2016. Please note: this episode was recorded on 14 April 2026.