Rundown: Shoppers react to price cuts, Peloton capitalizes on secondhand sales & Chick-fil-A gets into streaming episode artwork

EPISODE · Aug 24, 2024 · 25 MIN

Rundown: Shoppers react to price cuts, Peloton capitalizes on secondhand sales & Chick-fil-A gets into streaming

from The Modern Retail Podcast · host Digiday

This week’s Modern Retail Rundown starts by unpacking why price cuts are drawing shoppers back to Target but not Macy's. Next, Peloton is slowly digging itself out of the red through price cuts and new revenue-generating initiatives. The company's latest strategy is to charge a $95 activation fee on pre-owned bikes and treadmills purchased through resale marketplaces. Finally, Chick-fil-A is reportedly counting on creating unscripted shows for its own streaming service as part of a bigger marketing push.

This week’s Modern Retail Rundown starts by unpacking why price cuts are drawing shoppers back to Target but not Macy's. Next, Peloton is slowly digging itself out of the red through price cuts and new revenue-generating initiatives. The company's latest strategy is to charge a $95 activation fee on pre-owned bikes and treadmills purchased through resale marketplaces. Finally, Chick-fil-A is reportedly counting on creating unscripted shows for its own streaming service as part of a bigger marketing push.

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Rundown: Shoppers react to price cuts, Peloton capitalizes on secondhand sales & Chick-fil-A gets into streaming

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This episode was published on August 24, 2024.

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This week’s Modern Retail Rundown starts by unpacking why price cuts are drawing shoppers back to Target but not Macy's. Next, Peloton is slowly digging itself out of the red through price cuts and new revenue-generating initiatives. The company's...

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