Running 17 $1M+ personal training gyms

John Franklin (https://twitter.com/johnisbuilding?lang=en) chats with Curtis Christopherson (https://curtischristopherson.com/), the owner of Innovative Fitness (https://www.innovativefitness.com/). Together, they break down the exact business model that's helped Curtis scale 17 locations, each averaging $100k/mo. P.S. If you like the show, then you'll love the Gym World newsletter. Every Friday, John Franklin breaks down the possibilities of making money in the fitness industry. Subscribe here (https://usekilo.com/gym-world/) so you don't miss out. Show Notes: (00:00) Introducing Curtis Christopherson (1:32) What is Innovative Fitness? (4:05) Packaging and pricing (5:54) Economics of a personal training location (11:41) Marketing and retention strategies (15:21) Community-building in the gym (24:00) Adapting to COVID in the fitness industry (30:27) Client engagement and programming (34:37) The hiring and onboarding process (44:39) Additional studio operations and systems (48:03) Customer service in the fitness industry (50:21) Finding a work-life balance as an entrepreneur (55:40) Where to go if you want to find Curtis