Running a Boutique Luxury Builder Across Florida's Two Coasts

Chris Welling, owner of Trigon Builders, explains how he operates a boutique luxury custom home and equestrian estate business across both Florida coasts. We cover what "boutique" means operationally, his approach to pre-construction and estimating, and the unique challenges of equestrian builds including arena layouts and soil issues. Chris also discusses managing quality across multiple markets and the challenge of scaling without losing the personal touch.