Running a Business as a Married Couple | Marketing Podcast

In this episode, we turn the mics on Jack and Sarah, the founders behind Blu Digital. We skip the small talk and dive straight into the operational frameworks and strategic pivots that have allowed Blu to thrive for 15 years.If you are interested in the reality of career growth at the executive level, this conversation is a blueprint for long-term business building.In this episode:• Dividing the founder role: Strategy vs. Operations.• How to stay objective when the stakes are personal.• The evolution of the digital talent market from 2010 to 2026.• Lessons in scaling: When to hire, when to pivot, and when to hold.Timestamps:00:00 Intro – The origin of Blu Digital06:15 Splitting Founder roles for scale13:40 Navigating high-level strategic disagreements22:10 15 years of digital market evolution30:50 The reality of building a "legacy" brand38:00 Advice for long-term co-founders