Running A Creative Studio With Eli Altman

While most creatives think of business as a necessary evil, Eli Altman, the creative director of A Hundred Monkey, sees it as a means to help creativity flourish. Eli joins us today to chat about why he decided to put pen to pencil and write his new book, Run Studio Run, in addition to the 3 goals he believes every creative business needs to have. And seeing as how Eli spends his day naming everything under the sun for a living, we get into the power of niching down and how to say no to things that don't bring out the best in you.