Running a group of agencies led by talent and fuelled by technology - with Kate Ross

How do you align individual and business goals across an agency group with 120 people? Kate Ross is Managing Director at eight&four Group. She co-founded her agency 14 years ago, sold it to an agency group, and then acquired the group 2 years ago. In this episode, Kate shares how she: Invests heavily in AI to boost morale and reduce fear of the technology Builds high-performing teams by ensuring people care about the business, about clients and about each other  Emphasises her team understanding the context and taking ownership of everything they do Challenges her team to come up with ideas for business success and then empowers them to execute  Actively seeks out feelings of pain in the business to help address and resolve them Has a robust 6-month probationary period to ensure new hires are a good fit Kate also talks about how 3-year planning doesn’t work for them. Instead, they adopt the Kaizen philosophy of continuous process improvement.