Running a LUXURY Short Term Rental Business in the snow with Heather Brown

Don't forget to SUBSCRIBE! :)  I know that you are all in different stages of business, lockdowns and life. Some are pushing forward growing, some people are stuck in lockdown, some have, ‘just had enough’, some are re-opening. The list goes on!  As much as I can’t fix my circumstances, one thing I can control is my learning.  How good is it, especially when it is free? I love the idea, that I can get someone else’ years of experience, condensed down into bit sized chunks that I can then apply to my business and my life. I am joined by the wonderful Heather Brown, who is the co-founder & co-owner of StayLuxe Luxury Vacation. Beginning with 15 properties on day one, all of which needed to be onboarded and listed on the OTAs within 30 days. They were able to stage, photograph, and get all 15 properties up and running to schedule. Heather is a doer!  StayLuxe invests in and manages STR apartments in the skiing fields of Park City Mountain Resort, the largest ski resort in the United States. They love the idea of experiential stays, and are always looking for ways to offer opportunities for making special and lasting memories.  In short, StayLuxe is where Luxury is Personal. In this episode we deep dive into the foundations of her luxury rental success, discussing how they structure, advertise, and work within the market to stand out from their competition, whilst delivering exceptional experiences. We talk ‘destination accommodation’, experiential stays, focusing on a particular niche and how to grow an STR investment portfolio. Show Notes 0:00 Luxury Rentals in Park City Mountain Resort 01:54 Heather Brown's experience in Short Term Rentals 02:52 Park City Mountain Resort in Utah 09:25 Finding the right-fit franchising partner 11:31 How StayLuxe is personalising luxury 14:05 Do you use your own face or your brand logo when marketing? 15:00 What to put on the "about us" page of your website 16:18 How much tech should you use in your property? 18:47 Revenue management and dynamic pricing tools  ----- Resources LinkedIn: https://www.linkedin.com/in/heather-brown-52802158 Website: https://stayluxe.properties Facebook: https://facebook.com/stayluxevactionhomes/ Instagram: https://www.instagram.com/stayluxeluxuryvacationhomes/ ----- Want to get the best accommodation marketing tips before everyone else? Hit that subscribe button!    This also keeps us going and creating more useful content for free! Things that will help you;    The Accommodation show:  https://www.theaccommodationshow.com The Accommodation Owners and Managers Facebook Group: https://bit.ly/2NM3dTl​​​​​​​​​​​​​​​ Join the mailing list with all the accommodation secrets: https://bit.ly/3aKBf3X​​​​​​​​​​​​​​​ Need more direct bookings - reach out to us here: https://www.ibooked.online​​​​​​​​​​​ Want to level up your business? Request a 1-on-1 call:  https://clarity.fm/bartsobies Disclaimer: Please refer to relevant websites for latest, up to date, information with all facts, figures and terms and conditions. Information as accurate as we could get it at time of publishing. #ibookedonline​​​​​ #bookdirect​​​​​ #airbnb​​