Running a Practice, Running a Business—Turns Out They’re the Same Drill

In this episode, Dr. Tom Germino of Germino Dental shares 40+ years of business lessons—growing from a one-chair startup (with his wife running the front desk) into a multigenerational family practice serving patients across three generations. Business Tips: Customer loyalty is everything. Patients still stick with him after 40+ years—because trust outlasts flashy marketing. Invest in tech (and people). From silver fillings to digital scans—staying relevant means upgrading more than just equipment (yes, that includes fossilized spreadsheets). Build the right team. Your crew is your reputation. You can’t scale if you’re the only one holding the drill. Think long-term. Values—not just tools—are what carry a business across decades. And yes, there are laughs too. Dr. Germino jokes that asking patients to floss is like asking employees to update the CRM—everyone nods, but only a few actually do it. His message to business owners? Focus on relationships, process, and culture—and your business will shine for decades. For more information, please contact us at EliteBenefits.net or call 708-535-3006. To contact Germino Dental: Germino Dental