Running ads without knowing your funnel data is a recipe for disaster

Running ads without knowing your funnel data is a recipe for disaster. 🚫📊 From your creative to your email opt-in page to the product page, the upsells all the way to the thank you page, everything needs to be measured. 📏📈 I had a call with Amy today and she asked me, how much should I wait to see if my ads are working? 🤔📞 The answer is this: You do not need “an amount of time”. ⏳❌ You need data. 📊✅ You need to decide on a part of the data and use it as your pivot. 🔑🔄 For example 10K impressions. 🎯1️⃣0️⃣0️⃣0️⃣0️⃣ As soon as you reach these impressions, read all the data of the funnel from top to bottom, fix all the issues and… 🔍🛠️ Run your ads for another 10K impressions. 🏃‍♂️💨 Your first run will be your baseline and the second will be your comparison opportunity. 📉📈 See what went well, and what went wrong, adjust, improve and repeat. 🔄🔧 And when I say repeat, I mean non stop. 🔄🚫 Nobody had success with ads from the first run. 🥇🚫 People who are very successful in any space are constantly split testing and optimising. 👩‍💼🔄 This is it for today, I hope you learned something. 🧠💡 See you tomorrow! 👋🌞 #MarketingPodcast #DataDrivenDecisions #PodcastForBusiness #AdvertisingStrategies #PodcastMarketing #AdAnalysis #OptimizingAds #BusinessTips #PodcastInsights #DigitalMarketingTips #ContinuousTesting #MarketingSuccess #BusinessOptimization