Running Effective In-App Experiments — Giancarlo Musetti, Ad Hoc Labs

On the podcast we talk with Giancarlo about soft vs. hard paywalls, how to think about product experiments, and why removing friction from onboarding didn’t actually help.Our guest today is Giancarlo Musetti, Growth Product Manager at Ad Hoc Labs. Ad Hoc Labs makes several apps including Firewall and Dialed, but is most well known for Burner, an app that allows you to create multiple phone numbers to protect your privacy and better manage communication.In this episode, you’ll learn:How to make a smooth transition to a subscription-based modelTips for optimizing your paywallHow to boost your app’s growth and user baseGiancarlo’s three-step process for testing new strategies and featuresGiancarlo’s LinksAd Hoc Labs’ websiteBurner appFirewall appDialed appAd Hoc Labs’ hiring pageGiancarlo’s LinkedIn pageFollow us on Twitter:David BarnardJacob EitingRevenueCatSub Club