Running gag ... or running out of steam?

When does a running gag stop being funny — and where does it start, for that matter? Cartoonists Brad and Dave must first agree on what a running gag is! Next, they'll talk about aesthetics — in other words, how does one develop their editorial eye? Finally, Dave reviews his accounting from last year's San Diego Comic-Con and discusses how it influences his decisions for this year's show.Today's ShowWhen does a running gag go too far?Developing an editorial eyeUPDATE: San Diego Comic-Con numbersSummaryIn this episode of Comic Lab, hosts Dave Kellett and Brad Guigar explore the nuances of humor in comics, focusing on the use of running gags and tropes. They discuss the importance of timing, audience familiarity, and the subjective nature of humor. The conversation also delves into the challenges of building an audience in webcomics and the significance of developing an editorial eye for creators. Through various examples, they highlight how running gags can engage audiences while cautioning against overuse. In the next topic, Brad Guigar and Dave Kellett discuss the importance of critical reading and learning from excellent and poor comic industry works. They emphasize the need for creators to develop an editorial eye by consuming a wide range of content, understanding audience expectations, and being open to honest feedback. The episode finally touches on the economic realities of attending comic conventions, particularly San Diego Comic-Con, and how creators can navigate the changing landscape of the comic industry.TakeawaysRunning gags can enhance humor but must be used wisely.Timing and audience familiarity are crucial in comedy.The rule of threes is a guideline for running gags.Developing an editorial eye takes time and practice.Reading a variety of comics helps improve your craft.Surprise is a key element in effective humor.Character-driven comedy can create memorable running gags.Webcomics require a different approach to running gags than print comics.Familiarity can trigger emotional responses beyond humor.The balance of surprise and familiarity is essential in comedy. Reading with a critical eye is necessary for creators.Learning from both great and poor works is valuable.Understanding why certain choices are made in storytelling is crucial.Diverse reading helps inform your creative process.Feedback is vital, but discernment is necessary to know what to take.Comic conventions can be economically challenging for creators.The landscape of comic creation has changed significantly over the years.Creators must adapt to modern audience expectations.Honest feedback can be hard to accept but is necessary for growth.Networking at conventions should be weighed against potential losses. You get great rewards when you join the ComicLab Community on Patreon$2 — Early access to episodes$5 — Submit a question for possible use on the show AND get the exclusive ProTips podcast. Plus $2-tier rewards.If you'd like a one-on-one consultation about your comic, book it now!Brad Guigar is the creator of Evil Inc and the author of The Webcomics Handbook. He is available for personal consultations. Dave Kellett is the creator of Sheldon and Drive. He is the co-director of the comics documentary, Stripped.