Running profitable and sustainable competitions within your coaching programme with Selena Coburn

In this podcast Selena Coburn, LTA Level 4 Senior Performance Coach and R2 Graded Referee, takes us through the essential information to effectively deliver tennis and padel competitions to service players in your programme and in the local area and to help build your business. Retention is vital to help grow a sustainable tennis and padel programme, and having a fun competitive outlet is proven to keep players in the game for longer. The Harvard Business Review reports that increasing customer retention rates by 5% increases profits by 25-95%. It also shows it's 5 to 25 times more expensive to acquire a new customer than it is to retain an existing one. So investing in competition is good for business.Selena’s R2 Graded Referee status has allowed her to obtain experience at all levels of the domestic grading system, running events all the way from Grade 6 LTA Youth Matchplay's up to Grade 1 LTA National Tour tournaments (including the Berkshire Junior County Championship). Such domestic pedigree led Selena to make the international jump and become the Tournament Director at various Tennis Europe (12U Cat2) and ITF Junior (J30) events.  All Selena's good work resulted in her being named “Official of the Year” for the Central and East region in 2023, going on to finish runner-up in the LTA National Tennis Awards. As a Level 4 Senior Performance Coach, Selena is currently based at Bradfield Tennis Centre (Berkshire), club where she has been coaching and delivering competitions for the last 7 years. Who better than Selena, to guide us through all her top tips to delivering a profitable and sustainable competition calendar in your programme/venue to help drive player retention and development. Hosted on Acast. See acast.com/privacy for more information.