EPISODE · Oct 22, 2025 · 1H 14M
Running Supply’s Cole Townsend – Footwear, Apparel & the Culture of Running
from Trail Talk · host Aaron Shimmons
Cole Townsend is the voice behind Running Supply, one of the most respected newsletters in the running world — covering gear, apparel, and the culture that connects it all.In this episode, we talk about: The creation and growth of Running Supply Cole’s background in running and the stories that shaped his approach Thoughts on key brands like Satisfy and Tracksmith The balance between product, performance, and identity Where the running industry is heading nextThis is a conversation about running, storytelling, and the creative side of a sport that’s always evolving.📌 Weekly ultra-trail podcasts: races, athletes, gear, brands, and stories from the running world.Merchhttps://store.irunovermountains.com/XMiles 10%https://xmiles.avln.me/c/FlZlRfhosOqxTantrums 15%https://tantrums.avln.me/c/SrLvDYbqkDnaCode: TrailTalk15GOREWEAR 30%https://www.gorewear.comDiscount Code: irunovermountains30Communityhttps://bit.ly/m/irunovermountains#RunningSupply #ColeTownsend #RunningPodcast #RunningCulture #RunningBrands #TrailTalk
What this episode covers
Cole Townsend is the voice behind Running Supply, one of the most respected newsletters in the running world — covering gear, apparel, and the culture that connects it all.In this episode, we talk about: The creation and growth of Running Supply Cole’s background in running and the stories that shaped his approach Thoughts on key brands like Satisfy and Tracksmith The balance between product, performance, and identity Where the running industry is heading nextThis is a conversation about running, storytelling, and the creative side of a sport that’s always evolving.📌 Weekly ultra-trail podcasts: races, athletes, gear, brands, and stories from the running world.Merchhttps://store.irunovermountains.com/XMiles 10%https://xmiles.avln.me/c/FlZlRfhosOqxTantrums 15%https://tantrums.avln.me/c/SrLvDYbqkDnaCode: TrailTalk15GOREWEAR 30%https://www.gorewear.comDiscount Code: irunovermountains30Communityhttps://bit.ly/m/irunovermountains#RunningSupply #ColeTownsend #RunningPodcast #RunningCulture #RunningBrands #TrailTalk
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Running Supply’s Cole Townsend – Footwear, Apparel & the Culture of Running
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