Rural Reviews, Real Results

Send us Fan MailA dependable sales engine in a rural market doesn’t come from hacks; it comes from consistent habits that buyers can see. We sit down with dealer and marketing director Jerald Rhodes of Creative Backyards to unpack a full, repeatable playbook for generating shed demand without overspending on ads. Jerald sells larger buildings outside city centers, and he explains why rural buyers are simpler to serve, more profitable to deliver to, and more receptive to clear, professional branding online.We dig into the details: how to turn a tidy lot into a standout digital presence, why your second Marketplace photo should be a branded micro–business card, and how short, authentic video makes customers feel like they already know you. The centerpiece is Google reviews. Jerald shares the exact 12-hour window to ask, the word-for-word text he sends on delivery day, and the direct link that removes friction. He also breaks down what the data says about trust: respond to every review, aim for 50-plus total reviews, and keep them fresh so Google and customers see you as active, real, and reliable.You’ll also hear the practical setup tips most businesses miss, like choosing “physical location” over “service area” for your Google Business Profile so customers can navigate to your lot. We talk ethics—no incentives, no cherry-picking—and why authenticity beats polish on social. By the end, you’ll have a simple framework: consistent branding, personable video, thoughtful Marketplace listings, and a delivery-day review sequence that turns happy customers into public proof.If this playbook helps, follow the show, share it with a fellow dealer, and leave us a review. Your feedback helps more rural sellers find strategies that work.For more information or to know more about the Shed Geek Podcast visit us at our website.Would you like to receive our weekly newsletter?  Sign up here.Follow us on Twitter, Instagram, Facebook, or YouTube at the handle @shedgeekpodcast.To be a guest on the Shed Geek Podcast visit our website and fill out the "Contact Us" form.To suggest show topics or ask questions you want answered email us at [email protected] episodes Sponsors:Studio Sponsor: Shed ProThree Oaks Trading Co.Shed HubNewFound SolutionsShed SuiteCAL