Russell Breuer on UnKibble, Momentum, and Grit | Season 2, Ep 21

In Episode 21 of Season Two of The Late Start Show, we sit down with Russell Breuer ’98, University School alum and the founder and CEO of Spot & Tango, the fresh pet food company shaking up how we think about pet health. Growing up in Shaker Heights, and later commuting from Aurora after his family moved, Mr. Breuer reflects on his path through US and the teachers, trips, and community that stuck with him. He shares why the “do everything” spirit of US mattered: playing soccer and tennis, becoming editor-in-chief of The Mabian, and learning the kind of structured, first-principles problem solving he still leans on as a CEO. From there, Mr. Breuer walks us through Emory, studying Spanish and international studies (inspired in part by his family’s Venezuelan roots), and how that global focus turned into a consulting career that started in Washington, DC (Kaiser Associates) and unexpectedly became eight years in London, passport and all. We dive into the origin story of Spot & Tango: his wife cooking fresh meals for their mini goldendoodle, late nights in a Queens incubator kitchen, and the “dark times” grind (apron, hair net, and bike-messenger deliveries) that eventually pushed him to go all-in in April 2018. We unpack what “personalized” pet nutrition really means, the idea behind UnKibble (freeze-dried, shelf-stable, and designed to cut cold-chain cost), and the scaling moments, like selling out in three days after launching in April 2020 and building real-world manufacturing muscle in Allentown. Mr. Breuer also breaks down the rebrand to “Spot & Tango,” the launch of Pup Gum, what’s next (including a Canada move on March 1 and brick-and-mortar on the roadmap), and closes with the legacy he wants to leave, giving back, and his “why”: grit. Credits to Theo Walter for Production and Editing, Russ Nobles for the Intro and Outro songs, Mr. Wickboldt for being our advisor, and you for listening to our podcast and keeping up with the latest US news.