Russell Reimer - President, Small Victories

What happens when you stop chasing titles - and start building something bigger than yourself?In this episode of Defining Moments, host Dustin Heise, CEO of Canada Snowboard, sits down with Russell Reimer, President of Small Victories and one of Canada’s most influential advisors in major sport events, athlete branding, and sport tourism.Russ shares how a clear career vision - not a job ladder - shaped his path from Olympic broadcasts to leading bids for the X Games, SailGP, and the Calgary 2026 Olympic and Paralympic Games. Together, they explore entrepreneurial thinking in sport, why Canada underestimates the economic and cultural power of events, and how private risk, storytelling, and coalition-building can unlock government support.The conversation culminates in a powerful reflection on athlete resilience through the remarkable comeback story of Mark McMorris, and why impact, mentorship, and legacy - not wins alone - are what truly define success.This episode is a masterclass in leadership, vision, and how sport can galvanize communities, inspire nations, and shape lives.