EPISODE · Jul 7, 2023 · 41 MIN
Rusty Shelton: A Master Class in Brand Building for the World's Best
from The POZCAST: Decoding Success with Adam Posner · host Adam Posner
1:35 - Go-to BBQ spots in Austin2:13 - How to find the best BBQ2:56 - Go-to sides with BBQ5:20 - Getting into PR space6:50 - Dislikes about internships8:16 - Advice on unpaid internships9:15 - Questions to ask in interview process (internships)10:24 - Right time to develop own firm11:45 - A newbie in PR (Remote vs Onsite)13:11 - Tough early challenge14:53 - Approach to hiring team building16:26 - Acquisitions / Sell Out20:03 - Lessons learned the hard way21:34 - Learning during book writing process23:31 - Key takeaway from the book25:08 - How do the leaders convey the right message26:42 - Difference between self publishing and traditional publishing28:23 - Goal of the book30:00 - Hiring Female employees31:52 - Bias in the company32:13 - Coaching own sons36:29 - Experience with kids36:53 - Single greatest piece of advice37:56 - Rusty's Super Power39:01 - Rusty's North Star
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What this episode covers
My guest on E274 of #thePOZcast is Rusty Shelton, founder of Zilker Media. Zilker Media is an award-winning boutique agency providing end-to-end brand building for some of the world’s top executives, thought leaders, and companies. Rusty has worked with clients like Chicken Soup for The Soul, IBM, Amazon, and more, and has managed the launches of more than 35 New York Times and Wall Street Journal bestsellers. He’s a serial entrepreneur who has created multiple PR and branding agencies, so let’s dive right into how he’s done it and what makes a successful campaign. For more on Rusty, please visit www.zilkermedia.com If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth For all past shows, please check out www.thePOZcast.com
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Rusty Shelton: A Master Class in Brand Building for the World's Best
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