Rusty Shelton: A Master Class in Brand Building for the World's Best

from The POZCAST: Decoding Success with Adam Posner · host Adam Posner

1:35 - Go-to BBQ spots in Austin2:13 - How to find the best BBQ2:56 - Go-to sides with BBQ5:20 - Getting into PR space6:50 - Dislikes about internships8:16 - Advice on unpaid internships9:15 - Questions to ask in interview process (internships)10:24 - Right time to develop own firm11:45 - A newbie in PR (Remote vs Onsite)13:11 - Tough early challenge14:53 - Approach to hiring team building16:26 - Acquisitions / Sell Out20:03 - Lessons learned the hard way21:34 - Learning during book writing process23:31 - Key takeaway from the book25:08 - How do the leaders convey the right message26:42 - Difference between self publishing and traditional publishing28:23 - Goal of the book30:00 - Hiring Female employees31:52 - Bias in the company32:13 - Coaching own sons36:29 - Experience with kids36:53 - Single greatest piece of advice37:56 - Rusty's Super Power39:01 - Rusty's North Star

What this episode covers

My guest on E274 of #thePOZcast is Rusty Shelton, founder of Zilker Media. Zilker Media is an award-winning boutique agency providing end-to-end brand building for some of the world’s top executives, thought leaders, and companies. Rusty has worked with clients like Chicken Soup for The Soul, IBM, Amazon, and more, and has managed the launches of more than 35 New York Times and Wall Street Journal bestsellers. He’s a serial entrepreneur who has created multiple PR and branding agencies, so let’s dive right into how he’s done it and what makes a successful campaign. For more on Rusty, please visit www.zilkermedia.com If you enjoyed this episode, please leave a review: https://ratethispodcast.com/thepozcast #thePOZcast is brought to you by our friends at Interseller – the prospecting + outreach platform of recruiters and sellers. Check out a free demo today! https://bit.ly/2Fbm/BZ Thanks for listening, and please follow us on Insta @NHPTalent and Twitter @AdamJPosner.eth For all past shows, please check out www.thePOZcast.com

NOW PLAYING

Rusty Shelton: A Master Class in Brand Building for the World's Best

0:00 41:39

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

Shadowwork and The Divine Union Within

Dec 5, 2025 ·50m

You gotta RELEASE to RECIEVE Babes 💁🏽‍♀️

Oct 9, 2025 ·33m

The Manifestation Matrix 👁️

Oct 3, 2025 ·40m

Reclaiming the Divine Feminine Throne as The Crone 👑🖤🌙

Sep 11, 2025 ·31m

Why destiny swap when you can just do this?

Aug 27, 2025 ·39m

One thing is for sure, two are for certain…

Aug 18, 2025 ·54m

Similar Podcasts

Big Old Life: Heather Blackbird interviews people on planet earth. Heather Blackbird loves asking questions. This podcast is a learning experience. Join me, Heather Blackbird, as I talk to people about their lives. Frequency of new episodes is a little all over the place and I'm learning as I go. Big Old Life is a small way of talking about the vastness of life, one person at a time. If you are reading this or found this podcast it's probably because someone you know gave you a link to it. :) Explicit Tales Of A Superstar DJ The Insomniac Spun seemingly out of nowhere from her complacent life in the corporate world, turned seemingly overnight from 16-Hour shift work and into the life of a literally starving artist and working musician, The Protagonist navigates her supposed rise to fame and superstardom on a journey through spiritual awakening, coming-of-age, and intimate self-realization--guided by an omnipresent force and equipped with the power of love, magic, and music. {Enter The Multiverse.} [The Festival Project] The Festival Project, Inc.™ is a multidimensional multimedia platform which encompasses exploratory and artistic social personifications and expressions on cosmic theory, spirituality, growth, health & wellness, philosophy and theoretic dynamics in entertainment such as music, design, film, television, radio, dance and festival culture, art, fashion, literature, and science. The Festival Project™ and its subsidiary Non-Profit, The Collective Complex © aims to challenge modern artistic and philosop Explicit Bitcoin Is Dead Trey Carson Welcome to Bitcoin is Dead, the ultimate Bitcoin variety show where host Trey takes you on a journey through the ever-evolving world of Bitcoin. Each episode brings new personalities, fascinating locations, and insightful conversations with politicians, educators, and innovators shaping the future of Bitcoin. Whether you're a seasoned Bitcoiner or just starting your journey, tune in for thought-provoking discussions, unique perspectives, and a deep dive into the ideas and people driving the Bitcoin revolution. Explicit The Sacred +Profane Podcast nephtaragrace The Sacred + Profane Podcast is a provocative conversation dedicated to cementing a better future for all. We specialize in unpacking the nuances of what is considered sacred and profane, particularly focusing on sex, death, and all that pertains to the circle of life. Our aim in focusing on such ”taboo” subject matter is to demystify what is unconscious, bring to light what has been known for centuries as ”the occult,” and empower the rapid transformation that is occurring on the Planet. Explicit

Frequently Asked Questions

How long is this episode of The POZCAST: Decoding Success with Adam Posner?

This episode is 41 minutes long.

When was this The POZCAST: Decoding Success with Adam Posner episode published?

This episode was published on July 7, 2023.

What is this episode about?

Can I download this The POZCAST: Decoding Success with Adam Posner episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!