Ruth Fittock: self-belief and career momentum

This week, we’re talking to the wonderful Ruth Fittock, marketing director of simply roasted crisps, who was one of the team behind the launch of Popchips and Vitamin Water. She tells Wendy and Tamara how burnout in her early career led her to reassess how she approaches life and work, the influence of strong women in her family in her career, and how being told to “speak up or no one will hear you” influenced her approach to marketing. She talks about how important it is to overcome the fear of not fitting in and how standing out and being different is the best thing you can do in marketing. She tells us how having a supportive but honest network can guide you. And how she learned to tell the difference between fear of change and your gut instinct. Subscribe   Subscribe to Genuine Humans to receive new episodes as they’re released.