Ruth Furman: Amplifying Business Leaders Through Public Relations

Join us for the latest episode of the She Means Business podcast, host Ashley Mastowski is joined by Ruth Furman, who brings over 23 years of experience to the table as the owner of her PR firm “ImageWords Communication”. Ruth discusses her professional background, her journey through the PR world, and how she has remained a formidable force in the industry. They also discuss the challenges and triumphs of entrepreneurship, the significance of adaptability, and Ruth's dedication to empowering women business owners.Episode Highlights: Ruth discusses her journey of personal growth in her 50s, and the importance of evolving daily, overcoming negative self-talk, and focusing on what truly matters and her capabilities. (7:28) Ruth explains how negative energy affects her negatively, but staying positive makes her more attractive to opportunities and improves her mood. (11:44) Ruth shares a story of leveraging her intuition to turn a challenging situation into an opportunity. (15:23) Ruth emphasizes the importance of collaboration over competition in her public relations work, crediting partners publicly and seeking mutual growth opportunities, which has led to national expansion and a culture of open-mindedness and non-self-serving collaboration. (22:31) Ruth mentions that her PR firm amplifies business leaders with a focus on project work and SEO PR, specializing in healthcare and women-owned businesses. (26:01) Ruth shares that she finds joy in curating rather than chasing happiness, emphasizing the fulfillment she gets from helping journalists and amplifying important voices while adapting her methods and client focus. (37:43) Ruth mentions that she is focusing on expanding her PR firm nationally within the home services and healthcare sectors due to strong media relationships and opportunities for group pitching while continuing to serve a diverse range of other industries. (42:49) Key Quotes: “When I do whatever I need to do to keep my energy positive, and optimistic. I am a magnet for opportunity. And when I'm happy, you know, that's a good place for me to be.” - Ruth Furman “Every public relations firm is different. What I specifically do in my public relations firm, is I seek out opportunities to amplify business leaders. So businesses and personal brands, so that is what I do. ” - Ruth Furman “I'm a helper. Helping is something that brings me a lot of personal fulfillment, and joy, you know, so that's one of the reasons I love what I do.” - Ruth Furman Resources Mentioned: Connect with Ruth Furman ImageWords Communication Connect with Ashley Mastowski She Means Business Podcast First Choice Insurance Group Contact First Choice Insurance Group Little Dog Social Media