RVE 0032: Why Javazen’s Four Cofounders Spent 30 Days Driving Around the Country in an RV

Today on The RV Entrepreneur I’m interviewing EJ and Ryan, two cofounders of Javazen Coffee. Javazen is a new kind of coffee that’s blended with superfoods and tea. The Javazen team was talking with an investor who said if they really want to push their coffee in super markets, they needed to hit the road and go meet their customers face to face. So they packed the whole company into an RV and coordinated a cross-country tour visiting Wegman Grocery Stores.