RVE 91: Behind the Scenes of our Product Launch at Winnebago

Today on the podcast, I am talking with Kyle Kesterson. Kyle is an app developer, artist, photographer and one of the most creative people I’ve ever met. A few months back Kyle and I were approached from some of our friends at Winnebago to consult and help them with the launch of 3 brand new RVs. Our task with this launch was to help create hype and buzz around a new product, create assets, tell the brand story and actually have a synchronized launch to consumers and dealers.