Rx Kids and the Future of Family Support: Helping Michigan Moms and Babies Thrive (6-21-26)

On this episode of iHeartRadio’s West Michigan Weekend, host Phil Tower welcomes Alyssa Stewart, Director of Philanthropic Partnerships for Rx Kids.Alyssa joins us on the program to discuss Rx Kids, a groundbreaking program that is helping families across Michigan build stronger financial foundations during pregnancy and early childhood.Rx Kids is the nation’s first community-wide prenatal and infant cash prescription program, providing direct financial support to expectant mothers and families with newborns. Alyssa shares with us how eligible mothers receive a one-time payment during pregnancy, followed by monthly payments after their child is born, helping families meet essential needs during some of life’s most critical months.We also cover how the program got started, who qualifies, how communities are selected, and the rapid expansion of Rx Kids throughout Michigan—including new communities in West Michigan and the addition of Kent County’s 49507 ZIP code.Alyssa also talks about the measurable impact Rx Kids is having on family financial stability, maternal and infant health, and local economies, and what participating families are saying about how the direct cash assistance they receive is helping them navigate the challenges of pregnancy and a child’s first year of life.Learn more about Rx Kids and its growing impact across Michigan at RxKids.orgRx Kids on Social Media.